Hello visitor! I’m an executive creative leader with 20 years of experience focused on transformative retail, brand innovation and customer experience spanning industries from streetwear and beauty to healthcare and food & beverage.

I build and lead high-performing, multidisciplinary teams across 2D, 3D, UX, copy, and strategy. I’m an optimistic futurist and strategic risk taker with a deep understanding of culture, commerce, human behavior, and manufacturing logistics. I have developed hybrid clinic-retail models, launched agile nomadic formats during COVID, and secured multimillion dollar pitches.

With a background in architecture from SCI-Arc, deep retail experience, and a strong bias toward experimentation and emerging technology, I am happiest leading ambitious teams, systems and worlds at the intersection of culture, commerce and product.

[access to retail design work Catalogue Raisonne by request]

  • Most recently, I led a multidisciplinary studio at CVS Health, guiding total store experience, brand, copy and UX for new health and wellness formats and care-in-retail environments, while pushing the team into AI-powered visualization and systems.

    Previously, I was Global Creative Director for Retail Design and Standards at Foot Locker Inc., where I led concept and systems across Foot Locker, Champs, Eastbay, Footaction, Sidestep and atmos, creating scalable store experiences, nomadic and post-COVID concepts, and community-driven flagships. Earlier in my career at PepsiCo, Converse, Gensler, Clinique and fashion brands, I designed global guidelines, flagships, innovation programs, and hospitality and venue experiences.

  • EXPERTISE:

    Managing high performing teams: 2D/3D creative, copy, photography, video production, UX, architects.

    Agile methodologies, brand environmental design and strategy, business focused design thinking, concept and creative direction, cross functional partnerships, design and trend research, design management, finishes research and selection, graphic design, interior architecture design, managing external designers/architects, retail design and space planning, retail fixture/furniture design, retail prototype development and guideline creation, site selection, signage systems, pandemic retail, prepare and communicate to executive leadership/business partners, team building/hiring, technology integration for fixtures, urban design, visual merchandising.

    SKILLS:

    Adobe Creative Suite, Autocad, Figma, Final Cut Pro, Rhino 3d, Sketchup, Vray, Microsoft Office Suite/Teams, Miro, Workfront/Kanban, AI: CapCut, ComfyUI, Claude, ChatGPT, Elevenlabs, Midjourney, Runway

  • AWARDS:

    HERE Women’s Health Campaign - Ogilvy Awards Gold 2 Categories: Retail and Restaurants and Social Responsibility

    PUBLICATIONS:

    PLAT Journal 1.0 - Stealth Shopping

  • Master of Architecture / Southern California Institute of Architecture (SCI-Arc)

    Los Angeles, CA

    Bachelor of Science in Architecture / University of Illinois

    Urbana Champaign, IL

    Advanced Perfumery Certificate / Cinquieme Sens Northern Europe / Pratt Institute

    Brooklyn, NY